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SnappyTV Launches Native Playback

SNAPPYTV LAUNCHES NATIVE VIDEO PLAYBACK; BECOMES FIRST COMPANY TO ENABLE ONE-TAP PLAYBACK IN SOCIAL STREAMS 

SnappyTV Allows for One-Tap Videos that See 5X More Engagement on Twitter and Facebook

LAS VEGAS – NAB Show, April 8, 2014 – SnappyTV, the leading cloud based content production and marketing platform, announced today that it is the first company to enable native, one-tap playback of videos in social streams including Twitter and Facebook. With SnappyTV’s native video playback, content owners can share content synchronized to TV including real time highlights from live events, photos, GIFs and more directly into their social streams. SnappyTV’s native video playback product is already being used by leading media companies including Fox Sports, HBO Sports and the NBA and has seen engagement rates up to five times higher than non-native videos across web and mobile.

Snappy TV’s platform can be seamlessly integrated into a company’s existing workflows, allowing them to reach their followers with real-time video highlights that can be consumed directly within the Twitter environment. Consumers will see the videos play automatically and can tap or click the thumbnail to instantly load the video without being sent to a third party site. Not only can SnappyTV customers take advantage of Twitter’s native one-click player, they are also able to maintain the hooks into ad servers and metrics systems that they rely on. This approach allows customers to leverage their existing tools and infrastructure while driving more viewership and value for advertisers.

“It is a simple fact – video clips that are shared live, in the moment, have more engagement. This is something that until SnappyTV, has not been possible, on PC or on mobile,” said Mike Folgner, co-founder and CEO. “Our close relationship with both Twitter and Facebook as a developer partner has allowed us to improve the video sharing experience for content owners and the video consumption experience for users. We are already seeing these native videos are generating more engagement for media companies which translates into more monetization opportunities.”

“It is more important than ever for us to share big moments with our fans as they are happening live,” said Josh Baird, senior manager, social media at Fox Sports. “With SnappyTV’s native video player for Twitter and Facebook, we can streamline the process for fans by capturing exciting moments in sports and share them on social media instantly, when engagement is at its highest.”

Attendees of the NAB Show can visit SnappyTV in the South Hall, booth SU13203 at the Las Vegas Convention Center.

Introducing Scheduled Shares

On our journey to simplify and improve the way our customers create and share content, the SnappyTV team is launching our newest feature – Scheduled Shares. Now you’ll be able to designate when and where your content is shared, powering better social campaigns, opening new opportunities for non-live video, and connecting you to viewers on multiple platforms in an instant.

 

Automate Your Amplify Campaign

Streamline the workflow for Twitter Amplify and other social media marketing campaigns, scheduling Tweets and Posts in advance, then letting SnappyTV automate your distribution of VOD content. Program your entire week of Amplify content in less than an hour.  Combine Scheduled Tweets with our Notifications feature to automatically alert sponsors of new Tweets to Amplify as they go live.  Scheduled shares allow you to set your editorial calendar and move on to next item on your task list.

Share In Sync With Your Broadcast

Extend the reach of your pre-produced content by sharing key moments when fans are already buzzing – during your broadcast. Upload or edit your videos early, schedule Tweets or Posts to run throughout the show, and go about your business as your content becomes part of the social conversation.

Easily Comply with Rights Agreements

If you’re already using SnappyTV to edit from live content, you can use the Scheduled Shares feature to comply with rights agreements that prohibit social sharing while the event is airing live.  Create clips in our LiveCut Editor, then publish to all of your social channels automatically by scheduling them to go live as soon as your broadcast is over.

Seamlessly Debut Content Across Social Channels

Use Scheduled Shares to simultaneously debut a single piece of content across Facebook, Twitter, and Tumblr, each with its own unique messaging. Engage your fans and followers where and when they want it, all from a single platform.

Want to learn more about the Scheduled Shares feature? Check out our Knowledge Base article or contact your SnappyTV Account Manager. You can also reach out to our Customer Success team anytime at customersuccess@snappytv.com.

Record Breaking Hack Day @ SnappyTV – Record Fun For Sure

We had an amazing first hack day of the year. We saw range, we saw brilliance and we saw a lot of fixes to make this a better world. Congratulations to a team that has built so much to be proud of and also took the time to flex their creativity. High fives all around.

Cool Interactive GIFs of Spiderman

The new Spiderman Movie is coming soon and they shared some amazing Interactive GIFs during the Super Bowl. We are big fans … nicely done.

#SpiderMan protects New York. And New York protects him. http://t.co/Ia1RivGCmW

— Spider-Man (@SpiderManMovie) February 11, 2014

Pac-12 & Instant Highlights Powered by SnappyTV

Sam Silverstein, Head of Digital Content at Pac-12, talks about the value of working with SnappyTV.

Watch the SnappyTV Demo

Here is a quick video about many of the powerful features of the SnappyTV Live Editing in the Cloud Platform.

NBC Sports Tapped SnappyTV to Provide Instant Highlights for NHL Winter Classic

NBC Sports has selected SnappyTV’s live cloud video production platform for their digital asset creation.

NBC Sports selected SnappyTV to provide viewers with instant highlights of the best moments from the NHL Winter Classic as they happened, from every angle, through NBCSports.com.

With 36 cameras throughout the stadium feeding SnappyTV’s cloud editing system, NBC’s video content creators were posting highlights seconds after they happened on the ice. Fans across the country were able to view these magical moments instantly with their friends and followers.

“SnappyTV provided our users near real-time access to the greatest highlights from this marquee event,” said Eric Black, Vice President of Technology for NBC Sports Group. “With the growth of multi-platform consumption, platforms like SnappyTV are essential to grow engagement.”

“NBC Sports has a commitment to high quality production and storytelling for premium content,” said Mike Folgner, CEO and Co-Founder of SnappyTV. “Our cloud production platform fits seamlessly into their production workflow, so their creative talent can easily connect with their audience while the technology and business logic just work.”

SnappyTV helped NBC Sports cut through the clutter of a busy sports day to bring all the pageantry and celebration of the NHL Winter Classic to a larger fan base.

Great Response from Attendees of the SVG Summit

The Sports Video Group Summit is an annual meeting of video and audio industry professionals to come together and learn about the challenges and new technologies that are expanding the reach of content, operations and enriching today’s sports fan experience.
We were unable to attend this year but were very excited to see lots of positive responses and feedback about SnappyTV and our expereiences. Thanks everybody for the positive encouragement.

Better buy stock in @SnappyTV they all love it! @NBCSports @HBOboxing @TurnerSportsPR @WWE @ONEWorldSports #SVGSummit

— Mack Mclaughlin (@mackmclaughlin) December 17, 2013

Twitter & the NFL experience

Brian Rolapp, COO, NFL Media, discusses the league’s deal with Twitter and what it means to the National Football League experience.

He says the NFL is happy with the partnership.