Sam Silverstein, Digital Director for Pac-12 Networks has been using SnappyTV for 6 months and sat down with our own Steve Weibel to discuss what they’re up to. Spoiler alert, they’re cutting a ton of highlights and seeing double the interaction on Twitter. Good stuff!
Tag Archives: livecut
Inauguration Day with CNN
It was an exciting day today at SnappyTV. Working closely with the CNN team, we provided viewers on CNN.com with the ability to instantly share highlights from President Obama’s Inauguration festivities directly from the CNN homepage. If you watched the broadcast live on CNN’s homepage, you might have noticed a carousel of clips just beneath their live player.
Here’s how it worked. CNN editors were in our LiveCut Editor, as important moments happened, they would cut a clip in real-time, add a caption and publish it out to the carousel. Users who were already engaged with the live stream would see the new clip pop in and could watch the real-time highlight, share it to Twitter and Facebook, or embed it on a blog or website. Take a look at the experience:
(excuse the choppy video, thats due to the screen capture software I was using)
What’s more is that once clips were shared into Twitter and Facebook, or embedded on websites, they included our unique Tune-In Banner, that includes a branding, a call to action and a customizable URL click-through that was used to point highlight viewers within social to click and watch the remainder of the live stream on CNN’s website.
Why this matters to you
The most exciting thing about this for SnappyTV is that we are now able to augment the real-time highlights we’ve always been able to produce in the LiveCut Editor and combine it with a Live Streaming Companion widget that you can use to provide the live highlight capability directly to viewers of ANY live stream. Whether you are using UStream, Livestream, YouTube Live, or any other live streaming service (homegrown or off the shelf), you can now use our Live Streaming Companion widget to provide your viewers with instant, bite-sized clips that they can instantly share.
What we’ve seen so far is that by empowering your viewers with instant highlights can lead to some real buzz on social media about your live event, and ultimately drive eyes back to the live event directly impacting your bottom line and helping you get your message out to as wide an audience as possible.
SnappyTV is real-time, social video, and we’ve demonstrated once again, how we live up to that claim. Want to learn more about SnappyTV? Get in touch and see it in action!
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