SnappyTV has always at the leading bleeding edge of bringing video and social media together. Since our beginnings, we have been iterating on the idea of how we can bring great content together with the right users at the right time and in the right place.
Over time, we’ve been adding more and more integrations working with world-class partners and today, we’re please to announce the SnappyTV Audience Network, the premiere distribution platform for content owners to get real-time video out to the web and in front of as large of an audience as possible.
Working with premiere customers like the PGA, Pac-12 Enterprises, the CW and CNN has driven us to marry our unique, industry-leading real-time cloud-based editing capabilities with other leading platforms to create best-of-breed experiences for everyone to benefit from. Let’s walk through the various areas where we can help you get your real-time highlights in front of your audience while they are still buzzing about the crazy dunk, the surprise elimination, or the breaking news story.
Social Media
SnappyTV has integrated tightly with social media allowing our customers to live tweet highlights, broadcast live streams directly to fans in a Facebook feed, post hilarious captioned memes to Tumblr, and to create real-time breaking news stories using Storify. This is something our customers are doing everyday and with great success.
Export Clips to OVP & CMS
SnappyTV customers like Pac-12 Enterprises and the National Lacrosse League loved the powerful capabilities of our LiveCut Editor, but with investments in building audiences and infrastructure on top of other video platforms have worked closely with us to deliver workflow productivity improvements in getting content from live streams and over-the-air broadcasts to their web presences on Ooyala (Pac-12) and YouTube (National Lacrosse League). Using our tools, our customers can create highlights of content just after it happens, apply relevant metadata, and export the video to their CMS of choice getting content onto their channels in seconds, not days.
Mobile Notifications
SnappyTV customers have used our integrations with PushIO and Phizzle to push real-time highlights directly to fans via mobile devices in both a native app and SMS environment. Working with PushIO and the PGA, we were able to send fans real-time highlights of the 2012 Ryder Cup created in our LiveCut Editor directly to anyone who had the Ryder Cup iOS app installed. Our integration with Phizzle was used by FOX Sports North to allow fans to scan an on-screen QR Code or text a short code to get an SMS with instant highlights delivered to them.
Video Syndication & Distribution Sites
We have also done integrations with Video Syndication and Distributions sites like 5min video. Using our LiveCut Editor, TechCrunch is able to create clips of their conferences and live events in a fraction of the time it used to take. In fact, using our technology, the TechCrunch team was able to edit every one of the 100+ Hackathon Presentations at TechCrunch Disrupt and have them posted online just a few minutes after the last presentation was over. Then, once the clips were created, what was usually a manual upload process, where videos were uploaded 1-by-1 was replaced by an automatic integration in which clips surfaced in the 5min platform to be distributed on TechCrunch.com and other syndications sites like Metacafe, AOL.com, and Answers.com.
What This All Means
Online video is still experiencing explosive growth. And yet, what we’re learning is that not all video is created equal. The videos that garner the most attention are those that are able to reach their audience through as many platforms as possible. A platform in this case, can be a hardware platform like a phone or tablet, it could mean a social media platform like Twitter or Facebook, or even a video delivery platform like YouTube or your Ooyala-powered Web Site.
With SnappyTV, we let you maximize your video’s full potential by ensuring frictionless, near real-time viewing of live content. So the next time a breaking news story hits, or a half-court shot gets hit, or a fan favorite contestant gets eliminated, make sure that you’re running your video on SnappyTV. That way you can get that video in front of your audience while they are still buzzing, maximizing exposure, viewership and vitality by giving your viewers exactly what they are looking for where they are looking.
Want to learn more about SnappyTV? Get in touch and see it in action!
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